Business Postgraduate Study

The AUT Business School is known in New Zealand and internationally for the high quality of its graduates, the impact of its research and its effective engagement with business and the broader community. We attract students from New Zealand and overseas who are seeking a relevant, rigorous and engaged business education that prepares them well for business practice.

Sport Leadership and Management

New Zealand is a nation that values sport and recreation. Sport has strong links to the health, tourism, advertising and media sectors. For postgraduate students, sport leadership and management is best conceptualised as a multidisciplinary field within which theories of management, marketing, consumer behavior  (amongst others) are utilised to explore the behavior of sport organisations, the people who work within them and the client they serve.


Sport leadership and management research at AUT has investigated sport participation, governance, interorganisational linkages; law and policy; economics, marketing, consumer behavior, sponsorship, advertising, social media, sport tourism; as well as event management. 

Examples of student research include:

  • Resident perceptions of event impacts: Taupo and Ironman New Zealand
  • The impact of education and employment on the sport-related drinking motives of professional footballers
  • Mega-events and the development of collaborative capacity between and amongst destination management organisations
  • Major sports events and their ability to benefit local sports clubs: A case study of the Auckland professional tennis tournaments
  • The effect of sport participant satisfaction in determining a favourable attitude towards the naming-rights sponsor
  • New sports teams and the development of brand community
  • The emergence of the board nomination committee as a governance feature of New Zealand national sport organisations
  • The role of migrants in the host community as mega sporting event stakeholders: Chinese-New Zealanders and the Rugby World Cup 2011
  • Social capital production: Sport event volunteer perceptions and impacts
  • Factors affecting knowledge-sharing within endurance-sports online communities
  • The formation, processes and impact of interorganisational cliques: A study of New Zealand provincial rugby

Postgraduate papers include*:

* Plus other Management and Marketing papers

These papers are offered in the following postgraduate qualifications:


The Business School has a large number of professorial staff, including leading scholars who are recognised internationally and nationally. Our academic staff are enthusiastic researchers and teachers with backgrounds in academia and professional practice and our courses have an emphasis on ‘real’ research that is relevant to the business community.

Further information and a full listing of sport and recreation staff at AUT University

Last updated: 13-Dec-2017 3.46pm

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.