New Zealand is a nation that values sport and recreation. Sport has strong links to the health, tourism, advertising and media sectors. For postgraduate students, sport leadership and management is best conceptualised as a multidisciplinary field within which theories of management, marketing, consumer behavior (amongst others) are utilised to explore the behavior of sport organisations, the people who work within them and the client they serve.
Sport leadership and management research at AUT has investigated sport participation, governance, interorganisational linkages; law and policy; economics, marketing, consumer behavior, sponsorship, advertising, social media, sport tourism; as well as event management.
Examples of student research include:
Postgraduate papers include*:
* Plus other Management and Marketing papers
These papers are offered in the following postgraduate qualifications:
ACADEMIC STAFF RESEARCH INTERESTS
The Business School has a large number of professorial staff, including leading scholars who are recognised internationally and nationally. Our academic staff are enthusiastic researchers and teachers with backgrounds in academia and professional practice and our courses have an emphasis on ‘real’ research that is relevant to the business community.
Further information and a full listing of sport and recreation staff at AUT University
Last updated: 13-Dec-2017 3.46pm
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.