Outside the Square is run as closely as possible to a real-life public relations agency, with students as Account Executives, and the academic staff as Directors. Weekly ‘Work in Progress’ meetings and regular workshops ensure clients’ work is carefully screened. The assistance of experienced Industry Mentors adds another layer of checks and balances to the process of students working with pro bono clients on life projects.
Deepti Bhargava is a lecturer teaching across various undergraduate public relations papers at AUT. Deepti is passionate about the impact that good public relations practice can have on organisations and communities. She hopes to inspire the same in the students she works with.
As an OTS Director, Deepti is committed to ensuring that students deliver excellent outputs while maturing into becoming strategic thinkers, creative communicators and ethical professionals.
Prior to joining AUT, Deepti worked across advertising copywriting, feature writing and public relations. Deepti has an Accreditation in Public Relations (APR) from the Public Relations Institute of New Zealand (PRINZ) recognising her knowledge, experience and professional ethical judgement. She has also won two PRINZ Highly Commended awards for her work as part of Unitec’s corporate communications team.
Deepti has a Master in Communication Studies (first class honours) from Auckland University of Technology. Her Master’s thesis explored the internet’s impact on New Zealand’s public relations practice. She is currently pursuing a PhD research on the occupational culture of New Zealand’s public relations consultancies.
Dr Averill Gordon, BA (Hons), MA, PGCHE, FHEA
Averill Gordon is a Senior Lecturer in both the Bachelor and Master’s Communication degrees. As a Director of OTS Averill works with students to ensure their public relations projects are highly professional and deliver quantifiable results. Averill also runs GlobCom, an international project where postgraduate public relations students work in competitive global virtual teams with other students in universities around the world to prepare a global strategy with for an international client. Students then present their programmes to the client at a central location and the winning team is chosen.
Averill is originally a Kiwi and lived abroad for many years. In the UK Averill set up and led the Public Relations degree at the University of Gloucestershire in Cheltenham where, as a Director of Studies she also oversaw the academic rigour of the communications degrees (public relations, publishing, journalism and mass communications). Previously, Averill lived in London where she set up and ran an international division of Weber Shandwick, the world’s largest Public Relations consultancy, where she directed global accounts that won industry awards.
Averill’s PhD research was in global virtual teams and social media. She has written a textbook, and accompanying learning resources, published by Oxford University Press (UK) titled ‘Public Relations’ which applies theory to practice.
Last updated: 29-Nov-2017 3.27pm
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.