Graduate Diploma in Advertising Creativity

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Learn to put together a professional portfolio of work that is essential for a career in an advertising agency’s creative department or a marketing communications company. You work on live briefs, and write and design real ads for real products. You learn to focus your ideas, and as a copywriter or art director, you put together a portfolio of work that may get your foot in the door of an advertising agency’s creative department or marketing communications company. There is also the opportunity for students’ work to be published.

This qualification is recognised by the prestigious international D&AD International University Network and has the full support of the Communication Agencies Association of New Zealand (CAANZ).

Guest speakers from client companies and leading advertising agencies such as Spark, TVNZ, New Zealand Post, MediaWorks, Saatchi & Saatchi, DDB, Film Construction feature throughout the year.

Quick facts

Programme Code: AK3621
Level: 7
Points: 120
Duration: 1 year full-time / 2 years part-time
Venue: City Campus
Start date: 26 February 2018
Application deadline: 31 October 2017

AUT encourages early application. There are limited places available. Applicants will normally be selected on the basis of their level of academic achievement and the results of the copy test.

Late applications will be accepted if the programme is not full.

Career opportunities

  • Art director
  • Copywriter
  • Creative departments of advertising agencies
  • Account service departments of advertising agencies
  • Non-traditional communication companies


Entry requirements

  • Graduate certificate and diploma entry requirements
  • A letter of application
  • CV
  • Completion of the 2017 copy testpdf icon
  • Academic transcript
  • Interview
  • Applicants for whom English or Māori is not their first language must provide proof of their English proficiency. IELTS (academic), completed within the last two years is the preferred test for entry. Minimum requirements are as follows: 6.5 overall with 7 in writing, 6 in reading,  6 in listening and 6 in speaking.


Level 7:
ADVT770 Copywriting (15 points)
ADVT771 Campaigns (15 points)
ADVT772 Creative Principles and Strategy (15 points)
ADVT776 Advertising Art Direction (15 points)
ADVT780 Applied Creative Strategies (15 points)

SELECT 45 points from:
Level 6:
DIGM601 Moving Image Foundations (15 points)
DIGM602 Web and Interactive Foundations (15 points)
DIGM603 Visual Communication (15 points)
MARS603 Communications in Marketing, Advertising, Retailing, Sales (15 points)

Level 7:
ADVT773 Advanced Copywriting (15 points)
ADVT775 Advanced Advertising Art Direction (15 points)
COMM704 Promotional Culture (15 points)
COMM709 Persuasive Communication (15 points)
PUBL706 Sponsorship and Promotion (15 points)

Click here to view programme structure and paper outlines.

Additional course information can also be found here.

Enrolment in papers is subject to meeting all requirements and availability of papers.

Last updated: 13-Dec-2017 3.52pm

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.